Geolocation API for IP Address Lookup in Adobe Launch

Update time: August 1, 2023

This article introduces how to obtain IP and geographic location through third-party API, In fact, geographic information in Adobe Analytics does the same.

The basic idea is: when the page is opened, first query the third-party API to obtain IP and geographic information, then write it into the cookie, and then execute other rules to send the cookie information to Adobe Analytics.

I use https://ipinfo.io/ here, you can open this URL, you can see the information you can get:

All fields are available.

Here I use the ip and city fields, the code is as follows:

<script type="application/javascript">
   $.get("https://ipinfo.io", function(response) {
             console.log("My public IP address is: ", response.ip);
          
     var cookieName= "Launch-ipnum";
     var cookieName2= "Launch-ipcity";
    var ipnumber  =response.ip;
     var ipcity  =response.city;
    var cookiePath  = "/";
 
    
    var expirationTime = 172800*15;                           
    expirationTime = expirationTime * 1000;
 
    var date = new Date();
    var dateTimeNow = date.getTime();
    date.setTime(dateTimeNow + expirationTime);
 
    var expirationTime = date.toUTCString();
 
    document.cookie = cookieName+"="+ipnumber+"; expires="+expirationTime+"; path="+cookiePath;
      document.cookie = cookieName2+"="+ipcity+"; expires="+expirationTime+"; path="+cookiePath;
        }, "json")
</script>

Note: Set the order to smaller data to ensure faster execution.

Then I published a test and saw that our ip and city were written into the cookie:

The next step is to read the cookie into the data element, and then send it to Adobe Analytics using eVars. Go and try it! !!