「GA4 Bug」Average Engagement Time Shows 0m 00s

Updated: October 23, 2024

Issue

Average engagement time is 0m 00s, eg:

Reason

Average engagement time is calculated based on the user_engagement event, so your GA4 has not tracked the user_engagement event, and user_engagement is an automatically collected event, so you can’t make any settings.

Someone encountered this problem in February. The data was normal before, but it became 0 after a certain day, so I guess it is a bug.

Solution

• Wait for the official fix
• Create a new GA4 and reinstall