[GA4] Benchmarking: Compare with Peer Data

Update time: October 28, 2024

GA4 recently launched Benchmarking, and this article will introduce it.

What is a Benchmarking?

A benchmark report is a report that compares your own data with that of your peers in GA4, so that you can know where you stand in the industry and make better assessments.

Peers are the industry types you selected when creating GA4.

Rules of Benchmarking

• Properties must also have a minimum volume of users and be generating a minimum volume of meaningful data in order to be included in a peer group and contribute to its benchmarking metrics. 
• Benchmarking data is refreshed every 24 hours.
• Benchmarking data is available starting May 30, 2024 onwards.

Enable Benchmarking

In GA4, click「Admin」——「Account Settings」——「Account」——「Account Details」, and check “Modeling contributions & business insights”

View Benchmark Report

Click 「Home」in GA4 and you’ll see this chart on the Overview card. This is the button for the benchmark report:

Click it to see the benchmark report:

When you turn on benchmarking data, the overview card shows:

• Your property’s trendline (solid line)
• Median in your peer group (dotted line)
• Range in your peer group (shaded area)：The benchmark range in Google Analytics is within the 25th and 75th percentile levels to help you make better decisions based on your relative performance.

Benchmarking Metrics

Note that not all metrics can be enabled for benchmark reporting. Only the following metrics are supported:

• Acquisition
  • New user rate
• Engagement
  • Average engagement time per session
  • Average engagement time per user
  • Average session duration
  • Engagement rate
  • Engaged sessions per user
  • Event count per user
  • Events per session
  • Session key event rate
  • Sessions per user
  • User key event rate
  • Views per session
  • Views per user
• Retention
  • Bounce rate
  • Daily active users / Monthly active users (DAU / MAU)
  • Daily active users / Weekly active users (DAU / WAU)
  • Weekly active users / Monthly active users (WAU / MAU)
• Monetization
  • Add to carts per user
  • Average revenue per user (ARPU)
  • Average revenue per paying user (ARPPU)
  • Average purchase revenue per user
  • Checkouts per user
  • First-time purchaser rate (FTP rate)
  • First-time purchasers per new user
  • Paying monthly active users / Daily active users (PMAU / DAU)
  • Paying weekly active users / Daily active users (PWAU / DAU)
  • Total ad revenue per user
  • Transactions per purchaser
  • Transactions per user

Change Your Peer Group

Peers are the industry types you selected when creating GA4. There are two ways to modify it:

One is click「Admin」——「Property Settings」——「Property」——「Property Details」，then modify the “Industry category”

Another way is to click the Benchmarking icon and make changes in “Benchmarking peer group”.