Why Conversions in Google Analytics 4 Didn’t Match Your Database

Some people ask, there are fewer conversions in GA4 than the conversions recorded in your data.

For example, 7 conversions  in GA4, and 11 conversions in your data. What is the reason?

In summary, there are several reasons:

CMP

CMP is Content Manager Platform. If your website has CMP installed, GA4 will not be able to track it when the user rejects it, so the conversion will not be recorded.

Adblock

If the user’s browser has an Adblock plug-in, the GA4 code cannot be loaded and conversions cannot be tracked.

Data Delay

GA4 has a relatively long data delay, so if you look at the conversion up to the current day, the conversion of the current day may not appear in the GA4 report, so it will be less than your data.