Update time: February 14, 2025
Some people may encounter that they have done event tracking and can track it normally during debugging, but they cannot see the event in Google Analytics 4 Reports.
Data Delay
GA4 has a relatively serious data delay, It can take up to 24 hours for newly created events to be shown in the reports, many of your reports and explorations can take 24-48 hours to process data from your website or app. Read more：GA4 Data Delay: Data Freshness
Suggestion: Check back in a few days.
Data Thresholds
If Google Signal is turned on, there are few data and no data thresholds are exceeded, in order to protect user privacy, GA4 will not display some data. Read more：Understanding Data Thresholds in Google Analytics 4
Suggestion：Select 「Device-based」 for 「Reporting Identity」.
GTM is Not Released
If you configure this event in GTM, the Preview is normal, but it is not released, which may also result in no data.
Suggestion: Check if GTM has not been released
Data Filters
If you enable Data Filters and filter your own traffic, events will naturally not appear in the GA4 report.
Suggestion: Check Data Filters
Browser plug-in blocks GA4
If there is a browser plug-in that blocks GA4, the event will not be visible in GA4.
Suggestion: Check if there are any requests sent to GA4 in the Network in the browser developer tools, and filter with “v=2”. If you see requests starting with “collect”, it means that GA4 is tracking normally.
Wrong Time Tange
Pay attention to the time range of the report. If the current time range does not include the time range when you set it, there will naturally be no data.
Suggestion: Choose the right time range
Wrong Property
If the event tracking is in Property A and you are looking at Property B, then the event must not be found.
Suggestion: Make sure you are viewing data for the correct property
Read the Wrong Report
If you are looking at the page report, there will naturally be no event data.
Suggestion: Make sure to review the incident report
