Update time: May 31, 2024
Google Analytics 4, referred to as GA4, officially called the New GA, has a standard version GA4 and a paid version GA4 360，their limits and quotas are as follows:
Account
|
GA4 |
GA4 360 |
|
| Account | 100（Quota can be increased） | 100（Quota can be increased） |
| Property | 2000 | 2000 |
| Data Steam | 50 20 Web Data Stream+30 Data App Steam |
50 20 Web Data Stream+30 App Data Steam |
Basic Quota
|
GA4 |
GA4 360 |
|
| Distinctly named events（Web） | Unlimited | Unlimited |
| Distinctly named events（APP） | 500 | 2000 |
| Create Event（In GA4） | 50 | 50 |
| Modify Event（In GA4） | 50 | 50 |
| Events per User per day (for app data streams) | 500 | 2000 |
| Event Parameters | 25 | 100 |
| Length of event parameter value | 100 characters | 500 characters (web) 100 characters (app) |
| User-scoped Custom Dimensions | 25 | 100 |
| Item-scoped Custom Dimensions | 25 | 100 |
| Event-scoped Custom Dimension | 50 | 125 |
| Event-scoped Custom Metrics | 50 | 125 |
| Key Event (Conversion) | 30 | 50 |
| Analytics Insights | 50 | 50 |
| Schedule email | 50 | |
| Audience | 100 | 400 |
| Audience Triggers | 20 | 20 |
| Filter | 10 | 10 |
| Comparison | 50 | 4 |
| item per request | 200 | 200 |
| BigQuery | Daily export: 1 M events Streaming export: unlimited |
Daily export: Billions of events Streaming export: unlimited |
| Official technical support | Not available | Support |
Data Freshness
|
GA4 |
GA4 360 |
|
| Reports/Explore | 24-48 hours | 24-48 hours |
| Data Import | 4 hours | 4 hours |
| Unsampled explorations | 1 hours | 1 hours |
| User lifetime | 24+ hours | 24+ hours |
| Analytics | 24+ hours | 24+ hours |
| Realtime | Less than 1 minute | Less than 1 minute |
| BigQuery Export | 24 hours after midnight | 24 hours after midnight |
Data Retention
|
GA4 |
GA4 360 |
|
| Maximum data retention time | 14 months | 50 months |
| Options | 2, 14 months | 2, 14, 26, 38, and 50 months |
| Google Signal retention time | 14 months | 26 months |
Custom Channel Groups
|
GA4 |
GA4 360 |
|
| Groups | 2 | 5 |
| Channels within each group | 25 | 25 |
Reports
|
GA4 |
GA4 360 |
|
| Reports snapshot | 1 | 1 |
| Collection | 7 | 7 |
| Topic | 5 | 5 |
| Detail reports | 10 | 10 |
| Overview reports | 1 | 1 |
| Rows | 50K | 2M |
Explore
|
GA4 |
GA4 360 |
|
| Explore sampling limits | 10M events per query | 10B events per query |
| Unsampled explorations | Not available | Unsampled results up to 50B events per day per property |
| Individual exploration | 200 | 200 |
| Shared exploration | 500 | 1000 |
| Segment | 10 | 10 |
| Tab | 10 | 10 |
| Filters | 10 | 10 |
Data Import
|
GA4 |
GA4 360 |
|
| Total storage | 10 GB | 10 GB |
| Data-source size | 1 GB | 1 GB |
| Daily uploads | Number of uploads: 24 | Number of uploads: 24 |
New Feature
|
GA4 |
GA4 360 |
|
| Sub properties | Not available | Support |
| Roll-up properties | Not available | Support |
| Automatic expanded data sets | Not available | Support |
| Login API | Not available | Support |
| Unsampled explorations | Not available | Support |
Integrated
|
GA4 |
GA4 360 |
|
| Google Ads | Support | Support |
| BigQuery | Support | Support |
| Display & Video 360 | Support | Support |
| Firebase | Support | Support |
| Google Ad Manager | Support | Support |
| Merchant Center | Support | Support |
| Floodlight | Support | Support |
| Optimize | Support | Support |
| Salesforce Marking Cloud | Support | Support |
| Search Console | Support | Support |
| Google Play | Support | Support |
| Search Ads 360 | Support | Support |
| Campaign Manager 360 | Support | Support |
| Adsense | Support | Support |
GA4 Data API Quotas
| Quota Name | GA4 | GA4 360 |
|---|---|---|
| Core Tokens Per Property Per Day | 25,000 | 250,000 |
| Core Tokens Per Property Per Hour | 5,000 | 50,000 |
| Core Tokens Per Project Per Property Per Hour | 1,750 | 17,500 |
| Core Concurrent Requests Per Property | 10 | 50 |
| Core Server Errors Per Project Per Property Per Hour | 10 | 50 |
| Realtime Tokens Per Property Per Day | 25,000 | 250,000 |
| Realtime Tokens Per Property Per Hour | 5,000 | 50,000 |
| Realtime Tokens Per Project Per Property Per Hour | 1,750 | 17,500 |
| Realtime Concurrent Requests Per Property | 10 | 50 |
| Realtime Server Errors Per Project Per Property Per Hour | 10 | 50 |
| Funnel Tokens Per Property Per Day | 25,000 | 250,000 |
| Funnel Tokens Per Property Per Hour | 5,000 | 50,000 |
| Funnel Tokens Per Project Per Property Per Hour | 1,750 | 17,500 |
| Funnel Concurrent Requests Per Property | 10 | 50 |
| Funnel Server Errors Per Project Per Property Per Hour | 10 | 50 |
Admin API Quotas
| Quota Name | GA4 | GA4 360 |
|---|---|---|
| Requests per minute | 1,200 | 1,200 |
| Requests per minute per user | 600 | 600 |
| Requests per minute per user | 600 | 600 |
| Writes per minute per user | 180 | 180 |
Pirce
| GA4 | GA4 360 | |
|---|---|---|
| Price | Free | From $30K~50K/year based on country |
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