How to Set Conversion Value in Google Analytics 4

Update time: August 4, 2023

Google Analytics 4 now supports two setting methods to set conversion value:

• Default Conversion Value: This is a newly added function of GA4
• Value Parameter : This is a method that refers to the purchase event

Next, let’s see how to set it up:

Default Conversion Value

GA4 now supports the default conversion value, assuming that the purchase conversion value is set to 100.

Click on the right side of purchase:

Then do the following settings:

Then click Save.

Value Parameter

 GA4 can set the conversion value, such as the predefined conversion event purchase as an example:

You can see that the conversion value of purchase is the amount, which is actually the event parameter value.

Therefore, we can set the event parameter value for the event, so that the event is set to conversion, and the conversion value is the event parameter value.

Suppose, I now want to set the visit to https://www.bbccss.com/about-me.html as a conversion, and the conversion value is 88.

Configuration Events

First set the event。

In GA4，click 「Admin」——「Events」——「Create event」——「new」, customize the event name as “click_about_me”, and then set as follows:

The focus is on the event parameter value at the bottom, here is the new event parameter value, the value is 88.

Configuration Conversions

The next step is to set this event as a conversion.

In  GA4, click 「Admin」——「Conversions」——「New conversion event」, and then enter the event name:

Verify Conversion Value

Then look at the conversion the next day, and you can see that the conversion value is 176:

Note: It takes 24 hours for the conversion to take effect, so it is recommended to check the data the next day after setting.

If there is no data, please see: New Event or Conversion data not in Google Analytics 4?