Looker Studio Reports an Error: GA4 Data API Quotas

Table of Contents

Issue

Recently, a lot of GA4 users encountered various error messages when using Looker Studio, such as:

Reason

This is actually because GA4 has recently (November 2022) set a quota limit for the API. If the quota limit is exceeded, an error message will be displayed. For all users, the specific quota is as follows:

Quota Name	GA4	GA4 360
Core Tokens Per Property Per Day	25,000	250,000
Core Tokens Per Property Per Hour	5,000	50,000
Core Tokens Per Project Per Property Per Hour	1,750	17,500
Core Concurrent Requests Per Property	10	50
Core Server Errors Per Project Per Property Per Hour	10	50
Realtime Tokens Per Property Per Day	25,000	250,000
Realtime Tokens Per Property Per Hour	5,000	50,000
Realtime Tokens Per Project Per Property Per Hour	1,750	17,500
Realtime Concurrent Requests Per Property	10	50
Realtime Server Errors Per Project Per Property Per Hour	10	50
Funnel Tokens Per Property Per Day	25,000	250,000
Funnel Tokens Per Property Per Hour	5,000	50,000
Funnel Tokens Per Project Per Property Per Hour	1,750	17,500
Funnel Concurrent Requests Per Property	10	50
Funnel Server Errors Per Project Per Property Per Hour	10	50

For more limits, please see:GA4 & GA4 360 Limitations and Quotas (2023)

This quota is only for GA4 Data API if you pass API or Looker Studio you will be subject to quota.

This quota is based on tokens. The system will calculate the tokens for each requirement according to the complexity of the requirements. If the required data is more complex, the more tokens are required. Up to 10 tokens are required, which can be understood as one Request (report) the most consumed tokens.

For a project, the free version of GA4 has 1250 token per hour, so the minimum is 125 requests. If a page has multiple requests, or refreshes several times, the quota will be used up in an hour. .

Right-click on the blank space in Looker Studio – 「Google Analytics Token Usage」to see Google Analytics (GA4) Token Usage:

Solution

Since there is a quota, the general idea is to reduce its own usage, such as reducing the number of reports and the number of users, but this is unreasonable.

Google introduced this limit, basically hoping that GA4 users will use BigQuery or GA4 paid version.

Update

Under the pressure of users, Looker Studio is making adjustments:

Dear Looker Studio customers,

We understand that due to Google Analytics Data API (GA4) quota limits, you are experiencing issues while accessing Google Analytics 4 data through our Looker Studio connector. We apologize for the trouble and do understand that you are frustrated from not being able to retrieve the data you want to analyze in Looker Studio.

We are working on connector changes in Looker Studio to maximize the amount of data you can retrieve through the connector before exhausting the GA4 quota limits. We will announce the availability of these changes in our release notes.

In the meantime, please refer to our troubleshooting guide for a solution that works for your use case. Consider also reaching out to the Google Analytics team with your feedback.

Thanks for using Looker Studio!

The Looker Studio team

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Issue

Reason

Solution

Update

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