GA4 Event Tracking Series ⑫ —— Modify Event

Update time: January 16, 2025

Meet Modify Event

Modify existing events and create new ones based on existing events, the “Modify Event” feature allows you to:

• Rename existing events: Change the name of an event if you’ve identified a better or more accurate name.
• Modify event parameters: Adjust or add parameters to existing events to gather more specific data.
• Create new events from existing ones: Generate new events based on conditions met by existing events.

You can modify up to 50 existing events 

Case Presentation

The default event name for outbound clicks in GA4 Enhanced measurement is click. I think this event name unintuitive and would like to change it to outbound_link_click.

Read More：GA4 Event Tracking Series ② —— Enhanced Measurement Events

Step 1 ：Modify event

In GA4, click「Admin」——「Property settings」——「Data display」——「Events」——「Modify events」：

Then click「Create」：

Then make the following settings:

• Modification name： here named “Modify click Event Name”
• Matching conditions：Set the conditions to trigger this event
  • event_name equals click：Use event_name to locate the click event
• Modify parameters：
  • event_name  outbound_link_click : Set the new value outbound_link_click to event_name, which means the event name is changed to outbound_link_click due to click.

Step 2 :  Testing

After modify the event, we can test it, you can see the event outbound_link_click in GA4 real-time reports:

Step 3 :  Verify Data in Reports

Generally, after 24 hours, we can see the data in GA4, such as:

Best Practices for Event Modification

• Be Cautious with Overwrites: Modifying events like page_view can have unintended consequences since they are used broadly across your site. Consider creating new events rather than modifying critical existing ones.
• Testing and Validation: After making modifications, use GA4’s Real-Time report or DebugView to ensure your changes are reflected correctly.
• Naming Conventions: Use consistent naming to avoid confusion, and remember, event names are case-sensitive in GA4.

Read More： 

• GA4 Event Tracking Series ⓪ —— Rules and Limits for GA4 Events
• GA4 Event Tracking Series ① —— Automatically Collected Events
• GA4 Event Tracking Series ② —— Enhanced Measurement Events
• GA4 Event Tracking Series ③ —— Recommended Events
• GA4 Event Tracking Series ④ —— Custom Events (gtag Method）
• GA4 Event Tracking Series ⑤ —— Custom Events (Attributes Method)
• GA4 Event Tracking Series ⑦ —— Custom Events (addEventListener Method）
• GA4 Event Tracking Series ⑧ —— Custom Events (jQuery Method)
• GA4 Event Tracking Series ⑨ —— Custom Events (ga-data Method)
• GA4 Event Tracking Series ⑩ —— Custom Events (dataLayer.push Method）
• GA4 Event Tracking Series ⑪ —— Create Event（Codeless Event Tracking）
• GA4 Event Tracking Series ⑫ —— Modify Event