Recommended Events in Google Analytics 4（2024）

Meet Recommended Events

Recommended Events is Google’s pre-defined event name and event parameters based on the industry.

You need to send data according to the predefined event name and event parameters before you can see the data in GA4.

Recommended Events  Categories

Recommended Events include 3 categories :

For all properties

For online sales

For games

Case: login Event

Suppose I want to track the login in Recommended Events now, what should I do?

You can look at the parameters of this event first. It has a parameter method, which indicates the method used to log in. It can be Facebook, Google, Email, Phone, etc., and replace it according to the actual login method of the user.

Add dataLayer.push code

When the user logs in, the data is sent through dataLayer.push, the sample code is as follows:

gtag("event", "login", {
  method: "Google"
});

Trigger

In GTM, click 「Trigger」——「New」——「Choose a trigger type to begin setup…」——「Custom Event」 name it “Custom Event-Login”, and then set as follows:

The event name is login, which is actually the event in dataLayer.

Variable

In GTM, click「 Variables」——「New」——「Choose a variable type to begin setup…」——「Data Layer Variable」, name it “dlv-method”, and then set as follows:

Where dlv means Data Layer Variable.

Tags

In GTM, click 「Tags」——「New」——「Choose a tag type to begin setup…」——「Google Analytics: GA4 Event」, name it “Event Tracking-Login”, and then do as follows set up:

• Configure Tag：It is the basic GA4‘s tags.
• Event Name: It is the name of the event to be tracked. Here we are tracking the Recommended Eventslogin, so enter login
• Parameter Name: According to Google’s pre-definition, it is recommended that the event parameter of the event login is only method, so enter method, and the value is the data layer variable.
• Triggering: it is the event in dataLayer