Scopes of UTM in Google Analytics 4

The UTM of Google Analytics 4 is divided into three scopes:

• User
  • Session
    • Event

Different scopes correspond to different traffic dimensions.

User-scoped dimensions

User-scoped dimensions show you where your new users are coming from. These dimensions always include the prefix “First user” , include:

• First user campaign：Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns
• First user campaign ID：Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
• First user default channel group：The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes ‘Direct’, ‘Organic Search’, ‘Paid Social’, ‘Organic Social’, ‘Email’, ‘Affiliates’, ‘Referral’, ‘Paid Search’, ‘Video’, and ‘Display’.
• First user Google Ads account name：The Account name from Google Ads that first acquired the user.
• First user Google Ads ad group ID：The Ad Group Id in Google Ads that first acquired the user.
• First user Google Ads ad group name：The Ad Group Name in Google Ads that first acquired the user.
• First user Google Ads ad network type：The advertising network that first acquired the user. An enumeration which includes ‘Google search’, ‘Search partners’, ‘Google Display Network’, ‘Youtube Search’, ‘Youtube Videos’, ‘Cross-network’, ‘Social’, and ‘(universal campaign)’.
• First user Google Ads campaign
• First user Google Ads customer ID：The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.
• First user Google Ads keyword text：The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. 
• First user Google Ads query：The search query that first acquired the user.
• First user manual ad content：The ad content that first acquired the user. Populated by the utm_content parameter.
• First user manual term：The term that first acquired the user. Populated by the utm_term parameter.
• First user medium：The medium that first acquired the user to your website or app.
• First user source：The source that first acquired the user to your website or app.
• First user source / medium：The combined values of the dimensions ‘firstUserSource’ and ‘firstUserMedium’.
• First user source platform：The source platform that first acquired the user. Please do not depend on this field returning ‘Manual’ for traffic that uses UTMs; this field will update from returning ‘Manual’ to returning ‘(not set)’ for an upcoming feature launch.

Google Analytics surfaces information about user-scoped dimensions in the User acquisition report：

Session-scoped dimensions

Session-scoped dimensions show you where both new and returning users are coming from when they start new sessions. These dimensions always include the prefix “Session“, include:

• Session campaign：
• Session campaign ID：The marketing campaign id for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
• Session default channel group：The session’s default channel group is based primarily on source and medium. An enumeration which includes ‘Direct’, ‘Organic Search’, ‘Paid Social’, ‘Organic Social’, ‘Email’, ‘Affiliates’, ‘Referral’, ‘Paid Search’, ‘Video’, and ‘Display’.
• Session Google Ads account name：The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.
• Session Google Ads ad group ID：The Ad Group Id in Google Ads for a session.
• Session Google Ads ad group name：The Ad Group Name in Google Ads for a session.
• Session Google Ads ad network type：The advertising network that led to the session. An enumeration which includes ‘Google search’, ‘Search partners’, ‘Google Display Network’, ‘Youtube Search’, ‘Youtube Videos’, ‘Cross-network’, ‘Social’, and ‘(universal campaign)’.
• Session Google Ads campaign
• Session Google Ads customer ID：The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.
• Session Google Ads keyword text：The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers.
• Session Google Ads query：The search query that led to the session.
• Session manual ad content：The ad content that led to a session. Populated by the utm_content parameter.
• Session manual term：The term that led to a session. Populated by the utm_term parameter.
• Session medium：The medium that initiated a session on your website or app.
• Session source：The source that initiated a session on your website or app.
• Session source / medium：The combined values of the dimensions ‘sessionSource’ and ‘sessionMedium’.
• Session source platform：The source platform of the session’s campaign. Please do not depend on this field returning ‘Manual’ for traffic that uses UTMs; this field will update from returning ‘Manual’ to returning ‘(not set)’ for an upcoming feature launch

Google Analytics surfaces information about session-scoped dimensions in the Traffic acquisition report：

Event-scoped dimensions

Event-scoped dimensions help you attribute credit for a conversion event that a user triggered. Event-scoped dimensions don’t include a prefix, include:

• Campaign：The name of the marketing campaign. Present only for conversion events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
• Campaign ID：The identifier of the marketing campaign. Present only for conversion events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
• Default channel group：The conversion’s default channel group is based primarily on source and medium. An enumeration which includes ‘Direct’, ‘Organic Search’, ‘Paid Social’, ‘Organic Social’, ‘Email’, ‘Affiliates’, ‘Referral’, ‘Paid Search’, ‘Video’, and ‘Display’.
• Google Ads account name：The Account name from Google Ads for the campaign that led to the conversion event. Corresponds to customer.descriptive_name in the Google Ads API.
• Google Ads ad group ID：The ad group id attributed to the conversion event.
• Google Ads ad group name：The ad group name attributed to the conversion eve
• Google Ads ad network type：The advertising network type of the conversion. An enumeration which includes ‘Google search’, ‘Search partners’, ‘Google Display Network’, ‘Youtube Search’, ‘Youtube Videos’, ‘Cross-network’, ‘Social’, and ‘(universal campaign)’.
• Google Ads campaign
• Google Ads customer ID：The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts.
• Google Ads keyword text：The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers.
• Google Ads query：The search query that led to the conversion event.
• Medium：The medium attributed to the conversion event.
• Source：The source attributed to the conversion event.
• Source / medium：The combined values of the dimensions ‘source’ and ‘medium’.
• Source platform：The source platform of the conversion event’s campaign. Please do not depend on this field returning ‘Manual’ for traffic that uses UTMs; this field will update from returning ‘Manual’ to returning ‘(not set)’ for an upcoming feature launch.

Google Analytics surfaces information about event-scoped dimensions in the Model comparison and Conversion paths reports: