Google AnalyticsCorrectly Understand New Users、Users、Total Users and Returning Users in GA4 There are multiple metrics about users in GA4, such as New Users, Users(Active Users), Total Users and Returning Users: New Users As we all know, GA4 identifies the user based on ……read more » BCS 1 years ago (2023-08-16) 2973 Views 0 Comments 5Likes