What are Some Alternatives to Google Analytics in China ?

Update time: October 30, 2024

Some companies originally used Google Analytics, but they faced some problems when entering China, such as inaccurate data tracking caused by GFW, potential risks caused by data transmission overseas, and the need for a VPN to access Google Analytics.

Are there any local Chinese products that can replace Google Analytics?

Baidu Analytics

Baidu Analytics, also called Baidu tongji. which is Baidu search engine’s free web statistics system which provides users with many reports about visitors to their website, such as a report on the source of visitors, user demographics, reports on content viewed on site, a heat map report, and many other features.

• Type: SAAS
• Price: Paid version and free version
• Function: Event Tracking、E-Commerce Tracking、Custom variables
• Demo URL：https://tongji.baidu.com/main/overview/demo/overview/index
• Interface language: Chinese

• Advantages:
  • You can obtain Baidu SEO keywords，can be integrated with Baidu SEM
  • The free version can basically meet the needs of most users.
• Disadvantages:
  • The interaction of the report is poor and it is difficult to conduct in-depth analysis.

Sensors Data

Sensors Data is a professional big data analysis and marketing technology service provider in China. It provides enterprises with three major product solutions: Sensors Marketing Cloud, Sensors Analysis Cloud, and Sensors Data Basic Platform. It connects with global user IDs through omni-channel data collection. , full-scenario multi-dimensional data analysis, and full-channel accurate user reach, helping enterprises achieve digital operations.

If you look at Sensors Data’s product matrix, it looks a lot like Adobe’s.

• Type: SAAS and Self-hosted（Needs to be installed on your own server and has 100% ownership of the data）
• Price: Only paid version 
• Function: Event Tracking、E-Commerce Tracking、Custom variables，basically, all the functions on Google Analytics are available.
• Demo URL：https://www.sensorsdata.cn/demo/demo.html
• Interface language: Chinese and English

• Advantages:
  • Self-hosted, 100% ownership of data，this is its core selling point, and many companies in China currently adopt this approach.
  • Product matrixing to meet different needs
• Disadvantages:
  • All products are paid.

Tools similar to Sensors Data include GrowingIO and zhuge IO. If you are interested, you can learn about them.

Miaozhen Analysis

This is a product provided by a Chinese advertising monitoring company called Miaozhen Analysis. Some companies use their advertising monitoring products as well as their analytics products.

• Type: SAAS
• Price: Only paid version 
• Function: Event Tracking、E-Commerce Tracking、Custom variables，basically, all the functions on Google Analytics are available.
• Demo URL：NO
• Interface language: Chinese 

Umeng

This is a company that is good at APP tracking. It occupies a high share in the field of Chinese APP analysis tools.  It also has a website tracking product, which is the original CNZZ and is paid.