「GA4 Bug」 Why is New Visitors 0?

Update time: October 23, 2024

Issue

Some people have encountered: New Visitors in GA4 is 0.

Reason

There is a bug in the User-provided data collection. Turning this function on will cause New Visitors to be 0.
The opening location is in GA4’s 「Admin」——「Property settings」——「Data collection and modification」——「Data collection」:

Solution

Do not enable this feature for the time being and wait until it is repaired before using it.